With Toyota contemplating a sub hachi-roku coupe, could Nissans iDx concept find new favour?
Toyota is preparing an assault on the youth demographic and by youth they mean under 40. No matter, Toyota calls the car in question the S-FR, which stands for Small, Front Engine, Rear Drive, its the size of a Toyota Yaris and they kinda want to build it.
Toyota is hoping that a sub $15,000 MSRP, attractive, classic styling and excellent dynamics are enough to lure a younger buyer to the showroom, even if he happens to be 35.
Toyota says the S-FR project has been designed to offer “smooth, responsive and direct handling that gives a real sense of communication between car and driver.” That goes along with a vision of tuning and customization, sounds like a Scion already.
Of course the question always comes down to cost of production. Yes Toyota is the master of production systems but their mastery simply cannot support a product that will not sell. Toyota will be carting the S-FR to autoshows around the globe looking for feedback from consumers, if its healthy enough they'll build it, if not they won't.
That could very well happen, Nissan's who issue was not seeing the potential for this being a volume product so if Toyota goes through then Nissan could follow. Would be great if Toyota and Nissan teamed up on this one.